Cochrane, Alberta (December 16, 2019) – 4iiii Innovations Inc. (4iiii) is excited to announce their partnership with UCI WorldTour newcomers Israel Start-Up Nation. Israel Start-Up Nation, whose vision is to promote innovation and peace through sport has chosen
4iiii to be the supplier for their dual-sided PRECISION Powermeters and Viiiiva heart rate monitors for 2020.

“As 4iiii’s mission is to innovate responsibly for our collective future, we are proud to be aligned with a team who is connecting innovation, technology and peace through this renowned and respected sport platform. Aligning and forming a strong partnership with Israel Start-Up Nation is one we can embrace and stand behind”,  says Janelle Chubey, Managing Director.”

4iiii devices are leading the way in innovative technology to help athletes train at their Gold Standard. Israel Start-Up Nation has chosen to collaborate with 4iiii as a global leader in powermeters, helping athletes reach their peak performance to get to the podium.

4iiii provides the world’s lightest and most accurate power meters. Their heart rate monitor technology is trusted and popular in global cycling communities and their dedication and support to our team has been exceptional,’’ says Jost Zevnik, Operations Manager of
Israel Start-Up Nation.”

Managing Director, Janelle Chubey, and the Director of Sport Engineering, Mike Mercer, joined Israel Start-up Nation last week in Tel Aviv
to show their full support and are confident that Israel Start-up Nation will be the team to watch in 2020.

For further information contact:

4iiii Innovations Inc.
Kimberly Schribar, Marketing & Communications Manager +1.780.940.7329