We were keeping things low-key. Sure, we were at CES, but we thought we were keeping a low profile, hidden in a booth with Chipolo. And then Ray Maker of DC Rainmaker spotted us and got the scoop: “Sitting innocently enough in a booth for Tile-competitor Chipolo sits a 4iiii dual-sided power meter. To say it’s out […]
If you have a powermeter, why train with a heart rate monitor too? Jem Arnold, a registered Physiotherapist, cycling coach, and Cat 2 bike racer, digs into the details of why heart rate (HR) measurement is important. You might have noticed that while power should always read the same number — 300 watts is always […]
The Ironman World Championships took place on October 13 in Kailua-Kona, Hawaii, and our team was there to take in the action. We are proud to support many of the athletes competing and we salute of each one of the competitors for completing such a grueling event. Former professional triathlete, Ironman competitor and 4iiii Product Manager […]
Photos by Mathieu Charruau The new cyclocross season has kicked off and we’re pleased to be supporting our teams of winter heroes – on both sides of the pond — for another year of exciting off-road racing. The popularity of cyclocross racing has been growing for several years and the growth in adventure and gravel […]
Photos by Nicholas Leong The village of Iten, Kenya has a population of just over 42,000. In spite of its modest size, the tribes in the village have produced some of the top endurance running talent in the world; champion marathoners and Olympians. Now, a cycling program, the Kenyan Riders-Safaricom U23 Development Team, has been […]
On Sunday, September 30th, at Glencairn Golf Club in Milton, Ontario, Linda Jackson will be inducted to the Canadian Cycling Hall of Fame. Jackson was a three-time Canadian road race and time trial champion, competed for Canada at the Olympics and was third in World Championships in 1996, and in 1998 was second in the […]
Boulder, CO: 4iiii Innovations Inc. requested a study to independently test the accuracy of the PRECISION Powermeter technology at the Locomotion Lab. The complete results of the tests have been released in a white paper written by Rodger Kram, Ph.D. and Wouter Hoogkramer, Ph.D., both of the University of Colorado, Boulder and Scott Cooper, P.h.D. […]
In one year, she has won the time trial World Championships, the Giro Rosa, and La Course by Le Tour. Simply put: Annemiek van Vleuten can do it all. At 4iiii, we are proud to sponsor the women’s Mitchelton Scott World Tour team, which includes Annemiek. After her dominant year on the road, we thought […]
Last weekend saw my return to competitive triathlon at the annual IRONMAN 70.3 Calgary—the first time I’ve competed since joining the 4iiii team. Could I make the podium in what has become my home race? Ironman 70.3 Calgary is held in Auburn Bay and is a relatively smaller race with about 900 competitors starting in […]