Entries by Spencer Besenski

Putting data in the saddle: How analytics drive innovation in pro cycling

SAS teams with sport performance power measurement provider 4iiii Innovations and high end bike manufacturer Argon 18 to raise the game for a UCI women’s cycling team. By: Sylvie Tache, Marketing Manager SAS Canada There are few spectacles in sport as riveting as a sprint finish in a road cycling race. Dozens or hundreds of […]

Fiiiit brings 4iiii PRECISION POWERMETER technology to Indoor Cycling

4iiii Innovations, a Cochrane, Alberta company, is bringing the same PRECISION powermeter technology used by World Tour cycling teams Quick-Step Floors and Bora-hansgrohe to the increasingly popular indoor cycling market. The waterproof PRECISION is also being used to train the crews of ORACLE TEAM USA in defence of yachting’s America’s Cup. 4iiii CEO Kip Fyfe […]

A Canadian sports technology Company is helping to power ORACLE TEAM USA to America’s Cup victory

  FOR RELEASE February 22, 2017 4iiii Innovations, a Cochrane, Alberta Company, will be aboard ORACLE TEAM USA’s hydro-foiling catamaran when the sleek carbon fiber vessel takes to the waters off Bermuda in the summer of 2017 to defend its victory against New Zealand in 2013. 4iiii CEO Kip Fyfe comments that “we’re proud to […]

Take Your Power Off Road with PRECISION PRO Powermeter for Mountain Bikes

September 21, 2016 (Cochrane, Alberta) – 4iiii Innovations is hitting the trail with PRECISION PRO, the world’s lightest dual-sided powermeter for mountain bikes. Refining the design of the Shimano FC-9000 Dura-Ace PRECISION PRO Powermeter, 4iiii is bringing the PRECISION PRO dual-sided powermeter to the XTR FC-M9000, FC-M9020 and the FC-M8000 cranksets.   Our PRECISION PRO family has […]

PRECISION Firmware Upgrade 1.5.0 Now Available

  Why upgrade? Keeping PRECISION’s firmware current ensures that its data is as precise as possible. For example… a few users have reported power spikes at the bottom of a descent. This update will reduce the likelihood of this occurrence. How to upgrade? Same as previous upgrades:  With the latest 4iiii app, follow instructions in the […]