Cochrane, Alberta (July 2, 2019) 4iiii Innovations Inc. (4iiii) announced today that it has been named the Official Powermeter Supplier to British Triathlon. The national governing body for triathlon, duathlon and associated multi-sport in Great Britain, administering more than 1,000 triathlon events in England, Scotland, Wales, the Channel Islands and the Isle of Man. This agreement signals 4iiii official expansion into the triathlete market.

“We are always striving for better ways to support our dedicated members in their triathlon journeys and so partnering with 4iiii is a fantastic move for British Triathlon. The 4iiii mantra to be Smarter, Faster, Safer resonates fully with our drive to achieve success, both at an elite and amateur level, and I look forward to seeing our membership community benefit from this relationship.” Andy Salmon, British Triathlon CEO.

Under the partnership agreement, British Triathlon home nation members receive membership pricing on the 4iiii product family which includes powermeters and heart rate monitors.

“We’re proud to support British Triathlon athletes by providing accurate, reliable power data. Whether competing in their first sprint triathlon or shooting for an Olympic qualifying spot, 4iiii Powermeters will be the tool to help these triathletes achieve their goals. We are very much looking forward to partnering with the organization and its members on innovations that will advance the sport,” says Eric Gerstenbuhler, Managing Director.


4iiii Innovations Inc.
Kimberly Schribar, Marketing & Communications Manager

British Triathlon Federation
Gemma Field

Pinpoint CE Ltd
Rodney Annet, UK Distributor
01606 558428

British Triathlon is the governing body for multisport in Great Britain. Responsible for raising the profile and delivering elite performance for triathlon, paratriathlon, duathlon and aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic and Paralympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class success and inspiring participation.

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